There's an urban legend that the original cover of The Edgar Winter Group's "They Ony Come Out At Night" album wasn't selling well, so someone suggested that they rotate the image 90 degrees, after which it became a bestseller https://en.wikipedia.org/wiki/They_Only_Come_Out_at_Night .
I hypothesize that this can be attributed to how the human brain processes visual information; the guess behind this is that the human brain is optimized to process images in portrait since the most evolutionarily significant information is other people and God created humans in portrait format.
There's an urban legend that the original cover of The Edgar Winter Group's "They Ony Come Out At Night" album wasn't selling well, so someone suggested that they rotate the image 90 degrees, after which it became a bestseller https://en.wikipedia.org/wiki/They_Only_Come_Out_at_Night .
Obviously! It's because when take a picture of it fits better on instagram and tiktok.
I also suspect that the researchers who decided to focus on "art orientation' for their research, may have spent too much time on said platforms
For the same reason, I never read ‘Klement on Investing’ in horizontal format on my mobile phone. Less insightful.
Fact.
Here is an study about The Golden Ratio that is somewhat adjacent to this subject:
http://aturing.umcs.maine.edu/~markov/GoldenRatio.pdf
I hypothesize that this can be attributed to how the human brain processes visual information; the guess behind this is that the human brain is optimized to process images in portrait since the most evolutionarily significant information is other people and God created humans in portrait format.