The 8000X DynaTAC of our time
Not too long ago, I read a wonderful article on the nature of the gimmick. When we think of gimmicks, we typically think of novelty items like the soup ladle I bought some time ago that stands on its own and looks like the Lock Ness monster when submerged in a soup pot. More generally, one can describe a gimmick as a solution to a problem nobody has.
In …
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