If you believe management guru Michael Porter there are only three ways to be successful as a business: be cheaper, be better or be different. In the 1980s, Porter developed his famous five-factor model of strategic competitive advantage. Based on that, he developed three generic business strategies:
Be different
Be different
Be different
If you believe management guru Michael Porter there are only three ways to be successful as a business: be cheaper, be better or be different. In the 1980s, Porter developed his famous five-factor model of strategic competitive advantage. Based on that, he developed three generic business strategies: