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Interesting topic. I was an avid reader of The Last Psychiatrist blog and one of his themes is that the mainstream definition of narcissism does not accurately capture how modern narcissists actually are, which is much more about projecting an image and protecting this exterior than grandiosity, etc. This is a much more faithful interpretation of the story of Narcissus as well. From this lens, societal narcissism is so rampant but fruitful for modern capitalism that society has in essence watered down clinical narcissism to avoid dealing with it and in fact wishes to encourage mindless spending to project an image. YouTube videos by CCK philosophy is relevant as well as a corollary topic of post-modernism and late capitalism.

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Great article, I found it really interesting.

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