We all know that looks can be deceiving, yet we also know that looks matter. Why do you think that products mostly bought by men (e.g. cars) are typically advertised by attractive women like this new ad from BMW featuring Gigi Hadid: Meanwhile products geared towards women are often advertised by attractive men like the legendary Diet Coke spots:
Looks matter – at least for CFOs
Looks matter – at least for CFOs
Looks matter – at least for CFOs
We all know that looks can be deceiving, yet we also know that looks matter. Why do you think that products mostly bought by men (e.g. cars) are typically advertised by attractive women like this new ad from BMW featuring Gigi Hadid: Meanwhile products geared towards women are often advertised by attractive men like the legendary Diet Coke spots: