The above title (and no, I am not going to write it again) is the name of a Swedish real estate company specialised in social housing. It has a market cap of $3.9bn and thus appears on my stock screens from time to time. I have yet to meet a non-Swedish speaker who is able to pronounce its name…
This could very well have a significant positive correlation with brand power/recall. Something that is easier to remember and pronounce will have better chance of spreading via word of mouth. Makes intuitive sense, too.
This could very well have a significant positive correlation with brand power/recall. Something that is easier to remember and pronounce will have better chance of spreading via word of mouth. Makes intuitive sense, too.