We all know that people are susceptible to soft forms of influence. Why do you think companies spend tons of money on wining and dining their clients and why more and more companies introduce rules that their employees cannot accept gifts worth more than a certain amount?
TLDR: as a bloke I need to lose a few pounds and get a decent haircut in order to be more successful with business clients.
I should also send my gf's younger sister to negotiate with suppliers.