How investors get their news has changed dramatically over the last decade. Traditionally, news media from the FT and the Wall Street Journal to the financial TV channels broke the news about companies and the economy to a broader audience. As social media platforms became more popular, the media buzz was mirrored in the social media platforms. However, with newsroom funding declining and social media platforms growing, more and more journalists are taking their cues on what to report from Twitter and Facebook. In other words, social media increasingly drives news media. The chart below shows the result of an investigation into buzz about financial markets. The blue line shows the size of the influence social media has on news media, while the red line shows the influence news media has on social media. The shift in leadership could not have been more pronounced.
Social media vs. news media
Social media vs. news media
Social media vs. news media
How investors get their news has changed dramatically over the last decade. Traditionally, news media from the FT and the Wall Street Journal to the financial TV channels broke the news about companies and the economy to a broader audience. As social media platforms became more popular, the media buzz was mirrored in the social media platforms. However, with newsroom funding declining and social media platforms growing, more and more journalists are taking their cues on what to report from Twitter and Facebook. In other words, social media increasingly drives news media. The chart below shows the result of an investigation into buzz about financial markets. The blue line shows the size of the influence social media has on news media, while the red line shows the influence news media has on social media. The shift in leadership could not have been more pronounced.