I am quite engaged in the CFA Institute Research Foundation, which is a great resource for investment practitioners to learn about investing. The discussions we have time and again are focused on the best media to deliver content to our readers. There is a clear trend towards consumption of information through digital media and away from reading. While those who do read, continue to do so for about 1.5 hours a day on average according to the US Time Use Survey, the percentage of people who read on an average day continues to decline in all age groups. Despite the protestations of grumpy old men like me, it is not just Millennials who switch from reading to watching videos, podcasts and webinars. The main reason for this trend is that watching a video or listening to a podcast takes less time than reading a book or a paper and is often more entertaining.
The competitive advantage of reading
The competitive advantage of reading
The competitive advantage of reading
I am quite engaged in the CFA Institute Research Foundation, which is a great resource for investment practitioners to learn about investing. The discussions we have time and again are focused on the best media to deliver content to our readers. There is a clear trend towards consumption of information through digital media and away from reading. While those who do read, continue to do so for about 1.5 hours a day on average according to the US Time Use Survey, the percentage of people who read on an average day continues to decline in all age groups. Despite the protestations of grumpy old men like me, it is not just Millennials who switch from reading to watching videos, podcasts and webinars. The main reason for this trend is that watching a video or listening to a podcast takes less time than reading a book or a paper and is often more entertaining.