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Funny how you confuse organisational goals with financial goals. To change an organisation from e.g. a physical to a digital operational mode is fundamentally different from achieving 2 percentage points higher EBIT margins. Your "evidence" is on the latter only... Sometimes organisation need to change the way they do business to stay alive. Then more of the same, faster, more efficient, etc. is simply not enough. In these cases a different goal setting strategy is a must. But that is an insight that is apparently still not very common in the financial services industry...

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