The higher you aim the worse you get

I have been on the receiving end of so many management goal-setting exercises, my eyes glaze over whenever I see another CEO tout aspirational targets for companies in their earnings calls. Don’t get me wrong, goals are important to have and they should be stretch goals. A goal that is easily achievable isn’t motivating. But a goal that is too much of a stretch or too audacious (have you ever been subject of the BHAG, the

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