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Good piece. This seems to be a sustained alpha theme, which is some what surprising as it’s widely understood. One possible explanation is it’s boring - buy good brands and hold, trade little. Another is that these companies consistently have conservative guidance, and analysts want to stay close to consensus ?

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I think the boring part is the key. Investors and analysts alike love stories where there is some action. KO just doesn't provide that action in the news flow.

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